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Website Marketing Tips

GREAT! YOU HAVE A WEBSITE - NOW WHAT?

Part of the benefit to you of having used Quick And Easy Websites for the creation of your website, is that Quick and Easy Websites purposefully keep the cost of development as low as possible so that you can budget more of your money towards actually growing your business

Below is a list of some options available to get you started on marketing your website, although any of the approaches below can be used individually. You will see the best results if you combine the below approaches.

Often the world of web marketing can appear daunting at first, so for your convenience we have provided the contact details of a Marketing Specialist down the right of the page which can help you navigate through the exciting world of online marketing

1. Google Adword Campaign:

Online Marketing Specialists:

info@digitalfx.co.za

Google Adwords should definately be considered as one of your main tools for marketing your website! It is without doubt the quickest way to measurable results. For nearly any given search, Google has thousands, if not millions of search results. It is easy to see the benefit of being listed on Googles first page of results.

4 of the main reasons for you to use google Adwords

  • You have complete control! - You control your monthly budget - It is completely up to you how much you want to spend on any given month.
  • You can pause/alter your Google advert at will and monitor it's effectivness
  • You only pay for results - Google only charges you when your advert actually gets clicked
  • Google provides an abundance of learning videos for you to become a Website Marketing Genius, simply log onto: http://www.google.com/adwords/learningcenter/

To start your adword campaign today, simply log onto http://adwords.google.com to signup for your adwords account

2. Search Engine Optimisation (SEO) Marketing

Having just had your website developed by Quick and Easy Websites, you can be assured that the basic technical structure of your website is Search Engine Friendly!

There is reams of information and misinformation about how to further optimise your website online. Simply explained: Search Engines such as Google, Yahoo etc... have a criteria or formula used for deciding the order in which websites are listed. Of course, these methods are neccessary to ensure the relevance of any particular search that someone may enter.

Here are just a few of the criteria that are used by Search Engines to determine your website's listing order; there are many more.

Website Structure

Within the code of a website there are certain ways to lay out information that make your website more readable by search engines; this you have little control of, unless you a web designer... That is why you need to have your website built by a trained professional who understands the language behind the design.

It is possible for two websites to be visually laid out exactly the same, yet one will have a much better search engine rating than the other.

Keyword Density

Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexible words within a web page.

Keyword Frequency

Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page.

Keyword Prominence

Keyword prominence refers to how prominent keywords are within a web page.

Keyword Proximity

Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.

Amount of links to and from your website, relevant to content.

The way each of your internal links is formatted in the address bar

And much much more... a simple search for "search engine optimization tutorials" and you on your way!

3. Social Media Optimization (SMO) Marketing

Since the advent of social networking websites such as: Facebook, Twitter, MySpace, Youtube to name just a few... Web Marketers are presented with more marketing leverage than ever before.

Success stories such as those found on PC MAG. All pay tribute to the power of this kind medium.

Although it is unlikely that a standard business can have the same magnitude of "overnight success", the power of the medium still cannot be ignored.

Viral videos, Custom online games, Questionaires,Competitions, Online discussion groups & Social Media profile pages are all tools you can experiment with to increase yourwebsite traffic.